Legal

Privacy Policy

Effective Date: May 2026  ·  Last Updated: May 2026

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1. Introduction

FareWill ("we", "us", or "our") is a pet end-of-life planning service operated by Sean Mayers as a sole proprietor in Ontario, Canada. We are committed to protecting the personal information of our customers and being transparent about how we collect, use, and share it.

This Privacy Policy applies to information collected through our website at farewill.ca, our payment processor, our questionnaire platform, and any related communications.

By purchasing from FareWill and completing our questionnaire, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

When you purchase a FareWill plan, we collect:

• Your name and email address (collected via Stripe at checkout)
• Your phone number (collected via Stripe at checkout)
• Payment information (processed directly by Stripe — FareWill does not store your card details)

When you complete your FareWill questionnaire, we collect:

• Your pet's name, species, breed, age, and date of birth
• Your pet's personality, daily routine, and care needs
• Your pet's medical conditions, medications, and veterinary clinic details
• Your end-of-life wishes for your pet
• Names, contact details, and relationship information for designated caretakers
• Personal messages written in your own words
• Any other information you choose to provide in your responses

2.2 Information Collected Automatically

Our website may collect basic technical information such as your IP address, browser type, and pages visited through standard web analytics tools. This information is used to improve our website and is not linked to your personal identity.

3. How We Use Your Information

We use the information we collect to:

• Process your purchase and deliver your personalised FareWill plan
• Send you your plan questionnaire and communicate with you about your order
• Respond to your questions or requests
• Improve our products and services
• Comply with legal obligations

With your explicit consent, we may also use your information to:

• Send you updates, news, or promotional offers from FareWill
• Share relevant recommendations for third-party services such as pet insurance or veterinary care providers

We will always ask for your consent separately before using your information for marketing purposes. You may withdraw consent at any time by contacting us at hello@farewill.ca.

4. How We Share Your Information

FareWill does not sell your personal information to third parties without your explicit, informed consent obtained at the point of data collection.

We share your information only in the following circumstances:

• With our service providers who help us operate our business (Stripe for payment processing, Tally.so for questionnaire delivery, Zapier for workflow automation, and Microsoft 365 for email). Each provider processes your data only as needed to perform their service.
• If required by law, court order, or regulatory authority.
• To protect the rights, safety, or property of FareWill, our customers, or others.

If in the future we wish to share your data with third-party marketing partners, we will obtain your explicit opt-in consent before doing so. You will always have the right to decline.

5. Data Storage and Security

Your personal information is stored across the following third-party platforms:

• Stripe (payment data) — stripe.com/privacy
• Tally.so (questionnaire responses) — tally.so/privacy
• Zapier (workflow automation) — zapier.com/privacy
• Microsoft 365 (email communications) — microsoft.com/privacy

We take reasonable steps to protect your personal information from unauthorised access, use, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Your Rights Under PIPEDA

As a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to:

• Know what personal information we hold about you
• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent to certain uses of your information
• Request deletion of your information, subject to legal requirements

To exercise any of these rights, please contact us at hello@farewill.ca. We will respond within 30 days.

7. Retention

We retain your personal information for as long as necessary to deliver your plan and for a reasonable period thereafter in case of follow-up requests or disputes. If you request deletion of your information, we will make reasonable efforts to remove it from our systems and request removal from our third-party platforms.

8. Children's Privacy

FareWill is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us at hello@farewill.ca.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our services after any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at: